Yuppers, been watching this one for a bit. Seems they really are tossing a "lure" out there. Unlike DDO and LOTRO's plan, EQ2 places fairly tight limits on what you can do before you sign up for $15 a month. While you can purchase races, you only get access to most classes if you sign up for their "gold" membership ($15 per month). also there are limits to coinage, advanced gear..etc.
I see it as more of an extended trial period vice a true free to play.
But if you just want to hang around without must focus on leveling..it might not be a bad deal.